01
Choose the audience and purpose
Identify who needs the information, what decision they are making and what you want them to do next. A clear brief makes creative choices easier to evaluate.
Wildwood Digital Media / Content marketing
Content marketing that starts with a useful message.
Wildwood Digital Media offers content marketing for businesses, from strategy and editorial planning to content creation, distribution and reporting. Begin with the audience and the questions your content should answer, then define the work and channels that fit your goals.
A useful starting point
Shape the work around your needs.
02
Plan and create useful content
Develop a content plan around a business story, people, products or events. Discuss writing, video, photography and adaptations for the channels that matter to your audience.
03
Connect channels and responsibilities
List the website, social, email or advertising uses you have in mind. Agree on formats, approvals and who is responsible for publishing and measurement.
Before we talk
Bring a brief, even if it is unfinished.
- 01Bring your business objective, audience questions and any existing material you have permission to use.
- 02List your intended channels, deadlines and the people who approve the work.
- 03Discuss strategy, production, editing, distribution and reporting separately so the proposal makes responsibilities clear.
Questions to ask before you commission the work.
Can one production support more than one channel?
It can be planned with multiple uses in mind. Tell the team which channels and formats matter, then confirm the actual deliverables and rights in the proposal.
Does content marketing include publishing and reporting?
Publishing and reporting can be included in the project scope. Agree on what Wildwood will provide, what your team will handle and which measures are available.
How is the work priced?
A quote depends on the strategy, production, editing and other work agreed. Bring a budget range and ask for the proposal to distinguish included work from options.
Related service
Keep planning.
Discuss social channels, creative needs and ongoing responsibilities.
Explore social media marketingScope and budget
The existing video pricing guide explains production cost factors. Other services are scoped to the work discussed; ask for a proposal that identifies deliverables, rights and responsibilities.